Team Sky and Social Media
Great interview with Team Sky's Digital Manager by the guys at Tour Down Under. A look at what they see as objectives going forward and how they prep when at races. Interesting stuff!
View ArticlePro Cycling team of Mark Cavendish to connect digital audiences everywhere in...
Omega Pharma – Quick-Step (OPQS), the pro cycling team of the Manx Missile, Mark Cavendish, today has announced a global partnership with digital advertising company, RadiumOne. Helping OPQS to extract...
View ArticleGoPro offers unique perspective of 2015 Tour de France
This year's Tour de France has been using GoPro to really bring fans to the heart of the action. The ultimate way to see the race from the riders point-of-view, to really appreciate the speed and...
View ArticleEurosport shoots first ever 360° VR film during a competitive cycling race
Eurosport have released the first ever 360° VR film shot during a competitive cycling race. The footage was captured on South African National Champion Jaco Venter’s Dimension Data bike during stage 10
View ArticleTeam GB renew out of home partnership in bid to capitalise on Rio 2016 buzz
Following Team GB’s record-breaking showing at Rio 2016, the British Olympic Association (BOA) has extended its contract with official ‘Out of Home partner’, Ocean, in a deal which will run
View ArticleHammer Series delivers the digital numbers for professional cycling
This is a guest post by Mark Coyle, Head of Media, Velon. One month ago, on Sunday June 4 2017, Tao Geoghegan Hart forced his way over the finish line to
View ArticleDaily Digest: Chelsea announce hack week and World Rugby snaps up domain name
It’s Thursday, but it feels like a Friday: a four-day weekend approaches for the UK as the Easter Bank Holidays make for a welcome few days off. That doesn’t mean
View ArticleOTT is becoming mainstream bit by bit – and Eurosport have a strategy to...
The broadcaster is showing why broadcasters who don't have rights to the big-ticket items have to be get creative to get noticed.
View ArticleFor casual observers and ardent fans alike: Previewing the Tour de France on...
How the official Twitter account of the Tour de France has to keep ardent fans and casual observers alike happy for the next three weeks.
View ArticleTour de France organisers use Strava to help plan the route
Strava was set up to help amateur cyclists flourish. Now its effects are being felt right at the top of the sport.
View Article
